Trends Report

Vendor Landscape: The Emerging Revolution In Brand And Experience Measurement

Understand Your Customer’s Complete Life Cycle

July 5th, 2016
MM
Michelle Moorehead
With contributors:
Sharyn Leaver , Dipanjan Chatterjee , Michael Gazala , Kara Hartig , Anna Berman

Summary

With changing consumers and an expanding digital tool set, brand measurement is ready for a revolution. Forward-looking CMOs recognize this opportunity and are evolving their traditional tracking approaches to build a richer, more actionable understanding of consumers' perception across the customer life cycle. Read this report to understand the key trends, vendors, and tools in brand and consumer measurement and to investigate how social listening intelligence can help you. This is an update to a previously published report; Forrester has revised it to factor in new data for relevance and accuracy.

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