Trend Report

Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement

Kate McCarthy
Alex Kramer
 and  three contributors
Jul 10, 2017

Summary

For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and providers as well. Some wellness tools have adapted to meet their needs by integrating customer activity data with systems of record to develop deeper customer understanding. This report will examine the range of wellness tools and platforms and explain the key features that CIOs should build in their platforms.

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