Summary
Revenue operations teams optimize marketing and sales processes to drive growth for their organization. One way to gain these efficiencies is through the innovative use of automation and AI. In this case study, we describe how Verizon Business gained a competitive advantage by cocreating an AI-backed guided selling and real-time marketing ecosystem to support sellers and advance adaptive programs for marketers, improving productivity and agility for their go-to-market teams.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).