Summary
This report describes the Forrester B2B Role Profile (including job description and competencies) for the vice president/director of demand/integrated marketing role, which is responsible for delivery of a comprehensive suite of multitouch demand programs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.