Trends Report

Video: Apply AI To Deepen Customer Relationships

March 22nd, 2018

Summary

It’s easy to jump into understanding AI from a technology lens. But before you invest in machine learning or deep-learning tools and technologies, first take a step back and identify your key business issues where AI and customer analytics can play a key role to drive customer acquisition, improve personalization, and drive retention and loyalty across each stage of their lifecycle with your brand. Watch this video to get a quick primer on how AI can enhance your customer analytics opportunities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.