Best Practice Video

Video: The Criteria For Great Mobile Apps Are Evolving

Watch Our Video On Mobile Apps In April 2019

April 22nd, 2019
With contributors:
Erin Sellers , Rachel Birrell

Summary

Our clients often ask us if they should still build mobile apps if consumers are spending more than 80% of their time in just a handful of apps. For now, the answer is "yes" — if you have customers who engage with your brand frequently and have high expectations plus intense usage of mobile phones. However, what makes an app great in 2019 and beyond is evolving. This 18-minute video answers some of the common questions that our clients have about mobile apps.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.