Trends Report

Virtual Reality In 2018: Not A Customer Reality

Our Top Five Takeaways For CX Pros About VR At Mobile World Congress

March 27th, 2018
JW
Jennifer Wise
With contributors:
David Truog , Amanda Chen , Shayna Neuburg

Summary

Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX) professionals. This report brings you our top five takeaways for navigating VR technology and refining your content and experience design strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.