Vision Report

Vision: Measure Digital Success And Drive Profitable Growth

August 9th, 2022
With contributors:

Summary

Digital transformation is a business imperative for most organizations. But too often, digital teams measure initiatives in isolation and struggle to demonstrate digital’s impact on broader organizational objectives. Effective measurement frameworks measure revenue, cost, operations, and customer metrics on three levels: digital product/service, digital business, and organization. This report introduces Forrester’s digital measurement framework and shows organizations how to define the right metrics to track and improve the success of their digital efforts.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.