Best Practice Report

Visualize Your Transformation Scenarios And The Objectives And Key Results Behind Them

September 7th, 2022
With contributors:
Frederic Giron , Michael Kearney , Ian McPherson


Companies are accelerating their digital business transformations to serve clients and employees in new settings. We hear of dozens of scenarios and hundreds of different ways to describe them. This research offers a simple way to nest activities and metrics so that each contribution rolls up to a common business objective. To improve the alignment between departments and create clarity among stakeholders, technology vendors, and service providers, we propose a taxonomy of common transformation scenarios together with the objectives and key results (OKRs) behind them. With simple language and metrics, you can help the mutual understanding of each party’s goals and contributions.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.