Trends Report

Voice Search Will Change Customer Discovery Forever

How To Prepare For The Coming Search Revolution

September 27th, 2017
With contributors:
Melissa Parrish , Christian Splaine , Jennifer Wise , Christine Turley

Summary

The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice search through intelligent agents (IAs). This report outlines voice search's impact today, the future of customer voice searching behavior, and what marketers can do to prepare.

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