Trends Report

Want To Nurture Next-Generation Marketing Skills?

Refresh Your Recruitment, Training, And Retention Tactics

August 7th, 2007
CO
Christine Overby
With contributors:
Cindy Commander , Julie Katz , Sarah Glass

Summary

Marketers must focus on building expertise in social media and marketing analytics in order to better serve customers. By adding new tactics to existing recruitment, training, and retention efforts, marketers can create the right mix of next-generation skills.

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