Trends Report

We Called It: Use Amazon Search To Ignite Product Discovery

September 18th, 2018
With contributors:
Melissa Parrish , Fiona Swerdlow , Brendan Witcher , David Novitzky , Christine Turley

Summary

Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.