Best Practice Report

Web Content Access: Removing the Guesswork

January 1st, 2018


“Gating” is the practice of requiring Web site visitors to provide information about themselves before they gain access to specific content. In our view, a blend of gated and ungated content assets is ideal for driving Web site conversions and visitor qualification. There are four common criteria that support a disciplined approach to content gating.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.