Forecast Report

Western European Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €203 Billion By 2014

March 16th, 2009
With contributors:
Brendan McGowan , Benjamin Ensor , Alexander Hesse , Patti Freeman Evans , Lauriane Camus


Online retail and travel in Western Europe will reach €129 billion in 2009 and is projected to grow to €203 billion by 2014. The European eCommerce market, which includes the EU-17 — Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Sweden, and the UK — will grow at a CAGR of 8% over the six-year forecast period. Business-to-consumer (B2C) and consumer-to-consumer eCommerce continue their double-digit year-over-year growth rate, in part because sales are shifting away from stores, the number of new online shoppers is rising, and online shoppers are less sensitive to adverse economic conditions than the average European consumer. Europeans will spend an annual average of €942 per person in 2009, and this amount will grow to €1,086 in 2014.

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