Forecast Report

Western European Online Retail Forecast, 2009 To 2014

We Expect Online Retail In Europe To Reach €114 Billion By 2014

March 5th, 2010
With contributors:
Vikram Sehgal , Brendan McGowan


Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 — Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK — will increase at a growth rate of 11% over the five-year forecast period. These business-to-consumer (B2C) online sales are continuing to rise at this double-digit growth rate because most Western European countries' online retail sales are still relatively immature. Meanwhile, those that are more mature like the UK are seeing continued growth due to the strong online value proposition. Europeans spent an annual average of €483 per person in 2009, and this amount will grow to €601 in 2014.

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