Forecast Report

Western European Search Engine Marketing Forecast, 2011 To 2016

Search Marketing Growth Rates Slow As Big Markets Mature

May 17th, 2012
With contributors:
Shar VanBoskirk , James McDavid

Summary

Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search spend will grow more slowly — particularly paid search advertising — than historical averages. Search marketers should plan to shift some paid search budgets to SEO as well as social and mobile channels to create strategies for discovery across channels, not just through search media.

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