If you think your data center challenges are tough, you should see what the IT ops pros deal with at Google, MySpace, and Yahoo!. They're going to extremes to squeeze inefficiencies and complexity out of services that consume hundreds of thousands of servers and double every 12 months. Some of their moves are unique, but many can be adapted to enterprise data centers to yield similar benefits. These include managing costs holistically, getting laser focused on power consumption, and building your next data center far from headquarters. Many of the Web giants' IT strategies will become standard procedure in the enterprise data center of the future, so why not take advantage today where you can?