One-fifth of commercially insured US consumers have completed a health risk assessment (HRA) — many at the prompting of their employers. While many of those consumers find the information they get from HRAs interesting, few have taken active measures to improve their health as a result. Given that health and wellness investments are increasingly expected to drive meaningful — and measurable — health outcome improvements, customer experience professionals must improve the clarity of HRA outputs and tighten the integration between HRAs and broader wellness and disease management initiatives.