Trends Report

What Forrester’s 2024 AI Predictions Mean For Technology Executives

Lay Strong Foundations To Deliver Game-Changing AI Capabilities

February 16th, 2024
With contributors:
Matthew Guarini , Anna Synakh , Ian McPherson


AI will have a profound impact on how companies operate and serve customers. Tech execs must lay the right foundations of data, technology, and trust to prepare the way for safe and effective AI-powered capabilities. Armed with this capacity, you can align closely with business for success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.