Trends Report

What It Will Take For US Online Adults To Feel Safe Reengaging In Person

June 2nd, 2020

Summary

As businesses begin to reopen across the US, US online adults are torn between rekindling the in-person social engagement they desire and maintaining personal distance to reduce exposure to COVID-19. Fear is inhibiting US online adults from in-person commercial and social experiences. However, fear varies by product category. For example, while federal and local government guidelines are driving US online adults’ confidence when returning to neighborhood banks and stores, these adults are waiting for extensive safety measures to prove effective before resuming travel.

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