Summary
Desktop widgets hold potential benefits for travelers and travel sellers, but only if they are executed well. The best widgets can drive revenue for travel sellers through sellers' preferred channels, as well as deepen relationships with brand-loyal customers. Travel-related widgets give users benefits like exclusive deals, engaging functionality, and convenient links to their commonly used Web sites. To convince travelers that the effort to download and use desktop widgets is worthwhile, travel sellers must provide as much value with as little annoyance as possible — or don't bother with widgets at all.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).