Trends Report

When And How To Start The Shift To Omnichannel Content

August 13th, 2018
RS
Ryan Skinner
With contributors:
Brigitte Majewski , Nick Barber , Miriam Oesterreich , Christine Turley

Summary

Marketers must abandon the content mindset of "do more, better." In 2018, the goal must be to "do smarter." Customers demand content that better answers their unique needs. Businesses demand more efficiency in content creation and sharing. The move to omnichannel content that Forrester described in the report, "Omnichannel Strategies Demand A New Content Approach" can answer both demands. However, it will force major changes in how marketers operate. This report defines a clear path for marketers to succeed with these transformative changes.

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