Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't spend much money. Among the high spenders, there are those who spend a great number of hours per week on gaming, while some just like to collect the newest games. Each gaming segment is an important target for device makers, media companies, telcos, and carriers in their own way.