Trends Report

Which Media Sites Do Financial Consumers Visit?

Our Data Reveals An Interest In News, Sports — And Social Computing

February 13th, 2008
With contributors:
Peter Wannemacher , Brendan McGowan

Summary

Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers dominate. But Social Computing is coming on strong: Sites such as MySpace have become frequent online stops for 25% of bank and brokerage customers.

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