Summary
Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015, many providers are throwing their hats in the ring. But do they have the tech chops and strong relationships with social networks that matter to get the job done? To help answer these questions, Forrester evaluated leading developers and publishers that offer brands in-game marketing opportunities and boast high daily and monthly average user rates.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).