Trends Report

Who Should Design: Blend Democratization, Expertise, And Representativeness

February 10th, 2020

Summary

Companies and their customers' experiences benefit when employees not steeped in the craft of design learn some of its essential practices. Any firm larger than a mom-and-pop operation also needs professional designers, not just a democratization effort like design thinking training for all. The quality of designs depends on what designers intuitively understand — or don't — about the people who will use the product and the people who will be affected by how it's used.

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