Trend Report

Who Wants Pay-As-You-Drive Insurance?

Half Of Europe's Online Car Insurance Owners Are Interested

Benjamin Ensor
 and  two contributors
May 03, 2007

Summary

Pay-as-you-drive insurance has caught the attention of insurance executives and consumers like few other financial product innovations. Our research among European Net users shows that more than half of Net users who own car insurance are interested in buying pay-as-you-drive insurance. Interest is strongest in Italy and weakest in the Netherlands.

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