Salespeople in different roles (e.g., strategic accounts, geographic, inside) and different levels of experience have very different perspectives on selling — or do they? There are some things you should know about what salespeople think about buyers if you want them to sell more and lose fewer deals. If you're a leader in sales, training and development, marketing, product marketing or management, or another role responsible for enabling salespeople to achieve your company's revenue target, you may be surprised to learn why salespeople think they lose sales opportunities.