Trends Report

Why European Retailers Need Click-And-Collect To Thrive

Facilitating Customer Convenience Through Click-And-Collect

January 19th, 2016
With contributors:
Martin Gill , Brendan Witcher , Peter Sheldon , Alex Causey , Nicole Lesperance


Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks directly to consumers' top considerations for online purchases: cost, convenience, and speed of shipping options, which are also perennial challenges for retailers. This report considers consumer preferences and expectations when it comes to click-and-collect, as well as the options and benefits it presents for eBusiness professionals.

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