Trends Report

Why Shoppers Buy At General Retailers In France And The UK

European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

October 24th, 2014
With contributors:
Michelle Beeson , Reineke Reitsma , Andrea Mitchell


Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect from the retailers from which they buy. This report focuses on UK and French online consumers and helps European retailers understand the driving factors behind consumers' retailer choices and what keeps them coming back. This report builds on an earlier report that focused on uncovering the drivers of repeat purchases with a retailer among US consumers.

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