Why The EU ePrivacy Law Will Not Kill eCommerce

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling for time, and others remaining silent. A general lack of guidance on how to comply at a national level has left eBusiness executives scratching their heads. Those who wanted to act have lacked a clear direction. But an increasing level of detailed compliance advice from national governments and some emerging examples of how to turn this legislation from an onerous threat into an engaging opportunity mean that the time for action is here.