Virtual worlds have consistently struggled to demonstrate their relevance to business leaders. Problems with the stability of the technology, lack of compelling case studies, and failure to integrate other business tools have all served to exacerbate the situation. Recently, virtual world developer Forterra Systems teamed with IBM to create a blend of unified communications and virtual worlds called Babel Bridge. The promise of this technology for the entire virtual world movement is that, through its revolutions in content integration, unified communications, and spontaneous collaboration, it provides a tool that gives a clear sense of its value and purpose as a collaboration hub for the enterprise.