Summary
Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport, she'll reach for her phone to access information and services. She'll also expect your staff to help her by accessing inventory, checking status, or matching her needs with the right expertise. Forrester calls these mobile moments, and they are the new battleground where you will win, serve, and retain customers. This report will help eBusiness and channel strategy professionals identify new opportunities to win in their customers' mobile moments in the physical world.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).