Summary
Most marketers realize the importance of going social to reach hypersocial Chinese consumers — but China's highly fragmented social media landscape makes it challenging to select the right platform and to engage audiences. This report helps interactive marketers analyze the capabilities and offerings of the most popular social sites, and then invest more effectively in social marketing by choosing the best platform to reach their specific audiences and objectives.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).