India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial technology (fintech) firms opportunities to expand their digital payments ecosystems. Fintechs have lower barriers to entry; banks that do not innovate quickly risk missing the chance to build engaging relationships with customers. This report helps digital strategists at banks in India and elsewhere understand how continuous innovation can help them win as their country starts using less cash.