Summary
Wipro has the potential to establish itself as a leading player in the market for next-generation operational supporting systems (NGOSS). The company provides a true end-to-end portfolio of NGOSS-related services and solutions and differentiates them through its substantial business process design and consulting skills, its deep product development expertise, and its strong global delivery model. Wipro further supports its portfolio with a strong ecosystem of partnerships with the leading NGOSS technology vendors. To expand its visibility and market footprint across Europe and North America, Wipro needs to adjust its positioning and go-to-market approach to reflect the specific requirements of communications service providers in these geographies.
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