Trend Report

Write A Digital Business Strategic Plan That People Actually Read

Jacob Morgan
 and  five contributors
Feb 09, 2017

Summary

Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business landscape is in constant flux, and in today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This document outlines the critical aspects of your strategic plan, and highlights the key deliverables that will help get your firm into action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to use results from the latest digital business executive survey and factor in new ideas and data.

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