Trends Report

Write A Digital Business Strategic Plan That People Actually Read

February 9th, 2017
With contributors:
Martin Gill , Kyle McNabb , Nigel Fenwick , Allison Cazalet , Sam Bartlett


Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business landscape is in constant flux, and in today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This document outlines the critical aspects of your strategic plan, and highlights the key deliverables that will help get your firm into action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to use results from the latest digital business executive survey and factor in new ideas and data.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.