Trends Report

You Need Identity And Access Management In Your Technology Portfolio

January 23rd, 2020


Remembering the customer’s actions, preferences, and profile is only feasible if you centrally manage all customer identities. Any stage of data collection and management is a potential liability, so firms must take responsibility for who can access customer data and what happens to it. Effective identity and access management (IAM) design creates efficient and reliable experiences, while following Forrester’s Zero Trust model can help avoid giving users too much privilege. Security professionals can teach their marketing colleagues how to use data responsibly.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.