You Need Identity And Access Management In Your Technology Portfolio

Remembering the customer’s actions, preferences, and profile is only feasible if you centrally manage all customer identities. Any stage of data collection and management is a potential liability, so firms must take responsibility for who can access customer data and what happens to it. Effective identity and access management (IAM) design creates efficient and reliable experiences, while following Forrester’s Zero Trust model can help avoid giving users too much privilege. Security professionals can teach their marketing colleagues how to use data responsibly.