Trends Report

Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document

June 9th, 2011
With contributors:
Reineke Reitsma , Tamara Barber , Samantha Jaddou


This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth Online Survey, Q3 2010 (US) shows that Hispanic youth ages 13 to 17 are leading in both basic and advanced uses of the mobile channel. Investigating this group's behaviors helps market insights professionals understand early-adopter trends. But despite this high usage of mobile services, features, and activities, the mobile phone is still Hispanic youths' least trusted channel for advertisements.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.