Best Practice Report

Your Global Martech Stack Won’t Cut It In China

Assemble A Local Martech Stack To Support Your Marketing Strategy In China

April 7th, 2020
With contributors:
Frederic Giron , Joe Stanhope , Nancy Lin , Bill Nagel

Summary

Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the country or haven’t localized their offerings well to address marketers’ needs. Meanwhile, Chinese martech vendors are growing rapidly and their offerings now represent viable options. This report guides global marketers through China’s dynamic martech ecosystem to better localize their martech stack in the country.

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