Trends Report

Zero Trading Fees Are Here, Together With Significant Market Cap Losses

October 10th, 2019


Charles Schwab and TD Ameritrade announced zero fees on ETF and stock trades in response to Interactive Brokers’ similar move. This is not a typical price war among industry incumbents but a fight for trading volume and relevance started by digital disruptor Robinhood, which used technology to upend the status quo. The correct response to digital disruption is not to engage in price wars but to strengthen customer experience by enhancing core strengths and capabilities.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.