Summary
As ZoomInfo’s customer base expanded rapidly, the company sought to deliver more personalized and scalable customer experiences. A digital-led strategy that enhanced self-service resources, created operational efficiency through AI and automation, and segmented onboarding experiences to better meet different customer needs helped it accomplish this goal. This case study highlights how ZoomInfo’s investments in digital tools and customer-first execution transformed its onboarding process, improved satisfaction, and drove retention and renewals.
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