In Q3 2023, we surveyed and interviewed 95 retail and brand pros to understand which of the most talked about commerce initiatives they feel their top investments will be over the coming 18 months. We scored these 30 initiatives based on each interviewee’s ranking, categorizing them into top, mid, and lowest priorities, and aggregated their answers into a single priority list. This research gives digital business and commerce executives insights into the areas of transformation that retail brands are prioritizing — despite what buzzwords get the most press.