Avoid the trap: Don’t use last year’s budget to build this year’s plan
Last year’s budget is so … last year.
It can be tempting to use a previous budget to frame this year’s marketing plan, but it’s likely that what you did last year is not what the business needs you to do this coming year.
Precious dollars must go where they’ll support the goals of your business moving forward, not looking back. Watch this quick video to learn:
- The critical first step to building any marketing plan.
- Why your plan should drive the budget, not the other way around.
- When you should listen to (and ignore) budget requests from your marketing teams.