It’s better to end planning with tactics than to start there.
You wouldn’t buy a new car without considering the terrain you’ll travel. So why try to build a marketing plan to support your business without knowing where your business wants to go?
Watch this video and learn why you should start your annual marketing planning by understanding the goals of your business. When you know the goals you’re supporting, you can confidently:
- Determine the right marketing approach, priorities, and goals.
- Choose the tactics that you know will reach your targeted audiences and move them to respond.
- Align your actions with sales and product peers as you move effectively toward shared goals.