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90 seconds of insight on why strategy comes before marketing planning

Hear a simple way to address a common, complex problem.

You can’t build a marketing plan without a marketing strategy. But you can’t build your plan with your strategy, either. Strategy must come first.

Watch this quick video to hear VP and principal analyst Craig Moore offer a few pieces of advice about your planning process. He also explains the unique approach Forrester takes to help our clients solve tough challenges like marketing planning, and move from insight to action with speed and confidence.