Make your next marketing plan your most effective yet

If your marketing plan isn’t tied to a marketing strategy that’s rooted in the pursuit of business goals, you have a bunch of tactics without a unifying purpose.

That lack of alignment between what your organization needs from you and how you’ll make it happen is a big reason why “annual” marketing plans are often discarded long before a year passes.

Watch this short, candid video for a summary of other common obstacles you should avoid if you want your annual planning to succeed. You’ll also get some great insights on how to build a longer-term marketing strategy and use it to drive planning.