Discover the power of connecting your marketing strategy and plan
Find your marketing happy place with this on-demand webinar
A marketing strategy without a plan to execute it is a dust-gathering presentation. A marketing plan that isn’t rooted in a long-term strategy is a bunch of tactics, not a path to sustainable growth.
If you struggle to connect your marketing strategy to planning and execution, watch Marketing Strategy And Planning: It’s All About The “And.” You’ll hear Marketing Executive Jennifer Ross clearly explain:
What you can do to create two-way flow between your 3-5-year strategy and your annual plan.
How this works in practice. She’ll share real-life examples of Forrester client successes.
Six actions you can take now to start bringing your marketing strategy and plan together.
Ross describes “the happy place” where strategy and planning come together in a focused approach that makes marketing a valued business growth driver. Learn how to make that happen.