Discover the power of connecting your marketing strategy and plan 

Find your marketing happy place with this on-demand webinar

A marketing strategy without a plan to execute it is a dust-gathering presentation. A marketing plan that isn’t rooted in a long-term strategy is a bunch of tactics, not a path to sustainable growth.

If you struggle to connect your marketing strategy to planning and execution, watch Marketing Strategy And Planning: It’s All About The “And.” You’ll hear Marketing Executive Jennifer Ross clearly explain:

  • What you can do to create two-way flow between your 3-5-year strategy and your annual plan.
  • How this works in practice. She’ll share real-life examples of Forrester client successes.
  • Six actions you can take now to start bringing your marketing strategy and plan together.

Ross describes “the happy place” where strategy and planning come together in a focused approach that makes marketing a valued business growth driver. Learn how to make that happen.

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