Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Process Automation Service Providers, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 21, 2018Rob Koplowitz

    In our 19-criteria evaluation of digital process automation (DPA) service providers, we identified the 11 most significant ones — Accenture, BP3, Cognizant, HCL, Incessant Technologies, Infosys, Perficient, Persistent Systems, Princeton Blue, Virtusa, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI In Retail? Let's Start With Automation In Retail

    Using AI To Differentiate Requires A Software First Approach

    August 9, 2018Rob Koplowitz, Sucharita Kodali

    Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully manual and error-prone. Before digital professionals can compete with technology-first vendors to leverage artificial intelligence (AI) in customer experience, they need to apply it along with a lot of other automation technologies to get their back-end systems to a fit-for-future state.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Process Automation Service Providers, Q3 2018

    Forrester's Overview Of 18 Digital Process Automation Service Providers

    July 31, 2018Rob Koplowitz

    Digital process automation (DPA) service providers help clients to drive process automation in support of digital transformation. But to access these benefits, application development and delivery (AD&D) pros first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value to expect from a DPA service provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Refocus Process Automation To Rescue Your Digital Transformation

    Mastering The Post-BPM World Of Digital Process Automation

    May 17, 2018Rob Koplowitz, John R. Rymer

    Enterprises struggle to transform to digital business because they don't automate the operational processes that underpin customer journeys. Breakdowns in processes like parts and service scheduling, pricing, returns, and warranties derail customer journeys, creating a huge task for application development and delivery (AD&D) pros. A new generation of digital process automation practices, platforms, and plans are the answer. Read this report to learn what these are and how to adopt them.

  • For Application Development & Delivery Professionals

    REPORT: The Growing Importance Of Process To Digital Transformation

    New Goals, Tools, And Methodologies Reshape Process Initiatives

    May 8, 2018Rob Koplowitz

    Forrester's Q1 2018 Digital Process Automation Survey revealed that respondents' businesses are changing in ways that require more digital automation than ever before. Application development and delivery (AD&D) pros must rethink their approach to process initiatives to support a level of automation most are unprepared to address. This report examines how process initiatives increasingly focus on digital transformation — and the approaches organizations are taking to accomplish their new goals.

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