Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Predictions 2019: Software

    Software Innovation Builds Upon Cloud, Collaboration, AI, And More

    November 8, 2018 Christopher Condo, Randy Heffner, Duncan Jones, Rob Koplowitz, Diego Lo Giudice, John R. Rymer, Margo Visitacion

    Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and processes, software pricing policies, and more. Application development and delivery (AD&D) pros should read this report to prepare for inflection points coming in 2019.

  • For Customer Insights Professionals

    REPORT: Evoke Trust With Explainable AI

    Balance Transparency With Accuracy To Increase Stakeholder Adoption And Mitigate Risk

    November 1, 2018 Brandon Purcell, Rob Koplowitz, Christopher McClean

    The promise of AI is rapidly materializing; however, not all AI is created equal. Some machine learning algorithms are transparent, allowing brands to see how they make decisions, while others are opaque, obscuring the inner logic of models. Still others are transparent yet so convoluted that the results are not easily explainable. This report highlights the evolving area of explainable AI and how customer insights (CI) pros should consider the tradeoffs in risk, accuracy, and applicability when they determine the level of explainability in AI.

  • For Application Development & Delivery Professionals

    REPORT: What Software Developers Don't Know About Neural Networks Could Hurt Them

    How To Balance The Risks And Benefits Of This Powerful Technology

    November 1, 2018Rob Koplowitz, Brandon Purcell, Christopher McClean

    The promise of AI is rapidly materializing. Capabilities once available only to data scientists are now easily accessible by app developers. The results are compelling, but they also come with risk. Developers must approach opaque AI models like neural networks that cannot reveal the logic behind a decision or insight with caution — and with support from risk and compliance pros. Application development and delivery (AD&D) pros should read this report to learn how to balance risk and reward with these powerful deep learning techniques.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Process Automation Service Providers, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 21, 2018Rob Koplowitz

    In our 19-criteria evaluation of digital process automation (DPA) service providers, we identified the 11 most significant ones — Accenture, BP3, Cognizant, HCL, Incessant Technologies, Infosys, Perficient, Persistent Systems, Princeton Blue, Virtusa, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI In Retail? Let's Start With Automation In Retail

    Using AI To Differentiate Requires A Software First Approach

    August 9, 2018Rob Koplowitz, Sucharita Kodali

    Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully manual and error-prone. Before digital professionals can compete with technology-first vendors to leverage artificial intelligence (AI) in customer experience, they need to apply it along with a lot of other automation technologies to get their back-end systems to a fit-for-future state.

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