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Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming

    October 10, 2017 John R. Rymer, Rob Koplowitz

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology that automates away administrative and repetitive jobs. Now, it's payback time. Low-code development platforms, continuous delivery, and artificial intelligence (AI) are disrupting established jobs in application development and delivery (AD&D), while introducing new roles and skills. This report outlines the trends and prepares your organization to thrive during the disruption.

  • For Application Development & Delivery Professionals

    REPORT: Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    August 15, 2017Rob Koplowitz

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and delivery (AD&D) pros: building applications faster than ever before, and funding such a development process. In this case study, you will learn how Cisco Systems created a program with the support of Infosys to address these challenges.

  • For Application Development & Delivery Professionals

    REPORT: How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases

    July 27, 2017Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to understand how to approach this radically different development and design environment. After a flurry of product announcements from Amazon, Google, IBM, and Microsoft, it is clear that although the offerings look similar, each aligns to specific evaluation criteria. Read this report to understand which platform(s) best aligns with your organization's needs and requirements.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Process Automation Software, Q3 2017

    Traditional Process Vendors Take Aim At Digital Transformation

    July 5, 2017Rob Koplowitz

    In Forrester's 30-criteria evaluation of digital process automation (DPA) vendors, we identified 12 significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software, OpenText, Nintex, Oracle, Pegasystems, Software AG, and TIBCO Software — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals select a partner to manage business' critical processes.

  • For Customer Experience Professionals

    REPORT: Customer Experience Pros: Keep The AI Bandwagon From Getting Off Track

    Building Compelling AI-Powered Experiences Requires A Four-Tiered Framework

    April 18, 2017 TJ Keitt, Rob Koplowitz

    Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbots for Facebook messenger. But the zeal to embrace this new technology can lead businesses to build experiences that customers find useless. That's why customer experience (CX) pros must help their businesses think through how best to build and deploy an intelligent experience. This report provides CX pros a conceptual framework for thinking through what is necessary for an outstanding AI-powered experience.

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