Rob   Koplowitz

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz

VP, Principal Analyst Serving Application Development & Delivery Professionals

Rob’s research focuses on digital process automation as well as artificial intelligence and cognitive computing.

Previous Work Experience

Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy. Prior to IBM, he was a vice president, principal analyst with Forrester where he was a leader in collaboration and enterprise social research. Before that, he was a director of product management with Microsoft, where he played a strategic role with Duet, a joint initiative brought to market with SAP. Prior to Microsoft, Rob was a senior director of product marketing with Oracle, where he focused on Oracle’s content, collaboration, portal, and business intelligence offerings. He also spent 15 years in consulting working for Lotus/IBM and other global software services firms with a focus on corporate collaboration.

Education

Rob holds a B.A. in economics from the University of California, Davis.

Rob Koplowitz's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Refocus Process Automation To Rescue Your Digital Transformation

    Mastering The Post-BPM World Of Digital Process Automation

    May 17, 2018Rob Koplowitz, John R. Rymer

    Enterprises struggle to transform to digital business because they don't automate the operational processes that underpin customer journeys. Breakdowns in processes like parts and service scheduling, pricing, returns, and warranties derail customer journeys, creating a huge task for application development and delivery (AD&D) pros. A new generation of digital process automation practices, platforms, and plans are the answer. Read this report to learn what these are and how to adopt them.

  • For Application Development & Delivery Professionals

    REPORT: The Growing Importance Of Process To Digital Transformation

    New Goals, Tools, And Methodologies Reshape Process Initiatives

    May 8, 2018Rob Koplowitz

    Forrester's Q1 2018 Digital Process Automation Survey revealed that respondents' businesses are changing in ways that require more digital automation than ever before. Application development and delivery (AD&D) pros must rethink their approach to process initiatives to support a level of automation most are unprepared to address. This report examines how process initiatives increasingly focus on digital transformation — and the approaches organizations are taking to accomplish their new goals.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester New Wave™: Conversational Computing Platforms, Q2 2018

    The Seven Providers That Matter Most And How They Stack Up

    April 12, 2018Rob Koplowitz, Michael Facemire

    In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.

  • For Application Development & Delivery Professionals

    REPORT: Video: An AI Primer For Application Developers

    April 4, 2018Rob Koplowitz

    Artificial Intelligence (AI) has long been the realm of data scientists. But an increasing number of solutions are offering application developers tools to build AI applications and embed AI capabilities into existing applications without the support of data scientists. Watch this video to find out what new AI capabilities could be part of your toolkit.

  • For Application Development & Delivery Professionals

    REPORT: New Tech: Conversational Computing Platforms, Q1 2018

    Forrester's Landscape Overview Of 21 Providers

    February 27, 2018Rob Koplowitz

    Voice input and control is the next human-computer frontier. The largest vendors are investing in conversational platforms; at the same time, smaller, well-funded players look to drive disruption. In the coming two years, this crowded market will see increasing specialization to drive market differentiation. It will also see significant acquisition activity, raising concerns about the long-term viability of vendors and their platforms. This report helps application development and delivery (AD&D) pros align their requirements with vendor market positions and strategies.

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Webinar: Choosing The Right Conversational Computing Platform

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