Search Results

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

  ForecastView Spreadsheet

  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

  ForecastView Spreadsheet

  June 28, 2016 | Satish Meena, Michael O'Grady

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

• Report Sizing Up US Tablet Usage And User Experience

  A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

  May 11, 2015 | Nicole Dvorak

  Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

• Report Mobile's Role In The Consumer's Path To Purchase

  A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

  April 15, 2015 | Nicole Dvorak

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...